There are two ways one could go about developing an app: native or cross-platform. These two methods vary in programming language and will play a significant role in how the app will be received on each platform.

You can choose to develop in such a way where one app would work across both platforms, known as cross-platform. This would initially save you time, money, and grant you broader market reach; however, due to the nature of cross-platform, the app may hiccup at times and run into performance issues.

Each methodology has its pros and cons. Developing an application specific to a platform, or natively, will ensure peak performance and usability. However, it will only have the ability to run on either Android or iOS depending on the platform you have chosen to develop for.

At our mobile app consulting agency, we assess your idea, taking into account factors such as complexity, size and location of your target market, and budget to determine which methodology would work best for you.